Hi, I'm Ruan Teles (:

Senior Product Designer and Design System advocate based in Lisbon with experience in UX, UI, Product, Service Design & Data.

Building a rockstar design system at Revolut.

Alongside a degree in Advertising, I have certifications in UX Management (from NNg and UXalliance), and Service Design.

With over 17 years immersed building digital products, I was Senior Product Designer of the European Motors Vertical at OLX Group, where I helped develop 2 design system.

I also helped build the B2WAds (ad platform of B2W Digital) as a UX Leader, and Livrit start-up (one of Rio de Janeiro Olympic Games official mobile applications) as a co-founder.

This is my portfolio, feel comfortable while browsing. Oh, do you want a cup of coffee or green tea?

See more info here (:
02

UX Portfolio

    03

    Tech & design content

    Normally, I publish my articles in Medium. It’s a mix of Portuguese and English content about Technology, User Experience, and Design. I hope that you like it 🙂

    Why we don’t like to wait and how to improve the user experience through science

    This waiting time perception is subjective, and it is our role as product designers to understand how it works to help minimize users’ frustration while browsing.
    See more →

    SXSW notes about UX, Machine Learning and Blockchain.

    See my main notes and learning about the 36 sessions watched during eleven days of South By Southwest.
    See more →

    Principais ferramentas para Design Digital em 2017

    Uma lista sobre as principais ferramentas para design e minhas principais apostas para 2017 em animação e prototipação…
    See more →

    Repositório UI / UX :: Página (ou Tabela) de Preço

    A página de preço é um dos pontos chaves para qualquer empresa digital, pois é o momento onde o usuário já pesquisou sobre as suas…
    See more →

    Twitch: Design e Front-end é muito mais que um layout no Figma

    Bate-papo realizado na Twitch @dwtoledo sobre a sinergia entre Design e Front-end.
    See more →

    Workshop: Design systems tratados por tu com o OLX Group

    Os desafios de Frontend e Design por detrás de criar um design system unificado para diferentes produtos…
    See more →

    Análise de Usabilidade do Amazon Prime Video e a óbvia comparação com o Netflix

    Análise sobre a usabilidade cross-platform desktop e mobile.
    See more →

    Mineração de criptomoeda e o futuro da monetização online

    Há um consenso que manter um site apenas através de publicidade (Google Ads, Criteo) é um modelo de negócio…
    See more →

    SXSW notes about UX, Machine Learning and Blockchain.

    See my main notes and learning about the 36 sessions watched during eleven days of South By Southwest

    See more →

    Repositório UI / UX :: Página (ou Tabela) de Preço

    A página de preço é um dos pontos chaves para qualquer empresa digital, pois é o momento onde o usuário já pesquisou sobre as suas…

    See more →

    04

    Resume

    Product Management
    User Experience
    Design System Ops
    Data Driven
    Design Thinking

    Brazilian, born in Rio de Janeiro and passionate about tech, travel and design, since a kid.

    UX Designer Ruan Teles SXSW

    I had my first blog when I was 15, and at that time I was already spending more time in Photoshop than playing video games. That’s why, I started a Computer Science degree with 16 years. After a while, I switched to Communication / Advertising. I’m addicted to movies, TV shows, and plants. I even participated in one of the biggest sites about independent Brazilian music: Rock in Press. Travel is another passion, and I’ve visited more than 50 countries.

    I worked for 5 years in advertising agencies with digital and graphic projects. Then, I joined B2W Digital to create personalised selling experiences for partners such as Apple, Samsung, LG, and Microsoft. Furthermore, I had the opportunity to be the UX Leader of B2WAds, an online ad platform, where we achieved an average monthly turnover of R$ 1 million in just 2 years of operation.

    As a part-time project, I was co-founder and responsible for UI/UX area at Livrit Startup (one of Rio de Janeiro Olympic Games official mobile applications), which developed a mobile application for people with physical disabilities. We were accelerated by Cisco and Estácio de Sá University.

    In Portugal, I was Senior Product Designer at OLX Group working on the European Real Estate and Motors verticals (Portugal, Poland, Ukraine, and Romania) with a focus on advertising and seller monetization. And helped develop 2 multi-brand and multi-product design systems.

    I’m certified in UX Management at Nielsen Norman Group, Leading UX at UXalliance and Service Design at Koss, as well as having taken several courses at Hyper Island, IDEO and more.

    Nowadays, I’m contributing to build a rockstar design system at Revolut, a global neobank. And mentoring UX to beginner professionals.

    Awards
    Rio 2016 Olympic and Paralympic Games
    Official app
    Cisco Challenge of Innovation and Urban Mobility
    Winner app
    Startup Weekend
    Winner idea
    Education
    UX Management Specialty - Certification
    Nielsen Norman Group - 2021
    Service Design - Certification
    Koos Service Design - 2019
    Comunicação Social - Graduation
    Estácio de Sá University - 2014
    Computer Science - Graduation
    UERJ - 2010 (incomplete)
    Last Experience
    Senior Product Designer - Design System
    Revolut - 2022 · Current
    Senior Product Designer - Motors Verticals
    OLX Group - 2017 · 2022
    UX Leader - B2WAds
    B2W Digital - 2014 · 2017
    Co-founder
    Livrit - 2015 · 2017
    Funny facts
    52 visited countries
    look my instagram @taldoruan
    Brazilian music lover
    and movies, series, books...
    Tech addict
    We can talk hours about blockchain
    I love my 404 error page
    I love my 404 error page

    I've done projects with

    Ruan Design UX Logo Apple
    Ruan Design UX Logo OLX
    Ruan Design UX Logo Imovirtual
    Ruan Design Lg
    Ruan Design Submarino
    Ruan Design UX Logo Samsung
    Ruan Design UX Logo Otomoto
    Ruan Design UX Logo INtel
    Ruan Design UX Logo Microsoft
    Ruan Design Cisco
    Ruan Design Americanas
    Ruan Design UX Logo Otodom
    06

    Service design workflow

    The structure of my workflow based on Double Diamond and adapted to a design perspective focused on my daily needs. You can find a version of my Miro template here. These phases work as a map and I use to organize my thoughts and create a vision and documentation of my creative process.

    Empathize

    “Empathy is our ability to see the world through other people’s eyes”. Deepen user issues and needs:

    Research, Interviews, Data analysis, CS Tickets, Journey Map…

    Empathize
    workflowline
    Define
    Define

    Define scope, metrics, and give visibility for high-impact opportunities to be explored.

    Insights, Problem statement, CSD Matrix, How Might We…

    workflowline
    Ideate

    “Represents a process of “going wide” in terms of concepts and outcomes”.

    Rethink flows, Brainstorming, Co-creation Workshops…

    Ideate
    workflowline
    Prototype
    Prototype

    Understand the correct timeline for prototyping to avoid costly mistakes such as becoming too complex.

    Wireframes, Figma mockups, Critiques, User tests…

    workflowline
    Test, Launch and Documentation

    Gradual releases according to users’ approval and ongoing analysis to ensure the performance.

    Specs definition, AB Test, User interviews, Analytics…

    Test, Launch and Documentation
    07

    Let’s get a coffee?

    me[at]ruanteles.com

    +351 910 520 498

    Made with in Lisbon and Rio de Janeiro